Combination of objective data on service and product quality and subjective fan perceptions  

Cologne. TÜV Rheinland and FanQ are launching a co-operation. The aim is to offer professional sport a combination of objective data on service and product quality and the subjective perception of fans. This will enable clubs, leagues and associations to systematically record and improve the quality and perception of their services. 

Systematic improvements in quality 

TÜV Rheinland supports sports clubs in systematically improving their processes in areas such as service quality, sustainability and the supply chain. For example, TÜV Rheinland's auditors examine the fan experience at and in the stadium on behalf of the clubs and identify where revenue potential remains untapped or where a club falls short of the expectations of fans and sponsors.  

FanQ is a voting platform where fans of professional clubs can submit and discuss their opinions. FanQ collects and processes the votes. The transparent presentation of fan opinions enables clubs to take better account of fans' interests when making decisions. This opens up opportunities to make professional sport more attractive and align it more closely with social interests. 

Joint surveys and studies 

The cooperation includes joint surveys and studies with fans on different performance areas of their favourite clubs. The cooperation will be launched with a joint online survey focusing on merchandising at the start of the new season - the "league comparison". Fans of Bundesliga 1 clubs will be surveyed. How do supporters rate their own club, for example in terms of the quality, design or value for money of the merchandise? How satisfied are fans with the fan shop or the online shop? How do supporters rate the clubs' consideration of sustainability criteria?  

"By partnering with FanQ, we give customers in professional sport the opportunity to compare and supplement the findings from our audits with subjective fan experiences. In this way, we make transparent which areas of action clubs should work on. A digital fan survey has many advantages over a face-to-face survey. One of them is that many more fan opinions can be surveyed and directly analysed during a match. As TÜV Rheinland, we stand for the independence and accuracy of the results, and FanQ also stands for great fan proximity," says Alina Roeder, expert for audits in the field of sport at TÜV Rheinland. 

"We are very pleased about the cooperation with TÜV Rheinland and look forward to working together to make fan opinions transparent for professional decision-makers. Our goal has always been to improve service and product quality for fans and to strengthen the clubs. The fact that we can now realise this with such an established partner as TÜV Rheinland fills us with great joy," says Joachim Lammert, founder and CEO of FanQ. 

FanQ - the voting platform in sport - is a rating platform for fans. FanQ picks up on current topics several times a day and asks fans for their opinions - via the FanQ app community, web community & the growing media partner communities. FanQ visualises the results and makes fan opinions transparent. Via the SID & direct media partnerships, FanQ brings fans' opinions to the media several times a week with a reach of 5-35 million media contacts.

FanQ is a social business. Through transparent fan opinions, FanQ promotes decisions in the interests of the fans and thus contributes to the attractiveness of professional sport. In addition to this operational orientation, it is also important to FanQ to make a financial contribution. FanQ has therefore committed to donating 11% of its profits to fan-related and social projects every year. As part of this commitment, FanQ is a member of Common Goal.

FanQ offers professional market participants (1) presentations of fan opinions with an attractive media reach, (2) fan-related market and opinion research, (3) content licensing, (4) digital tools for fan interaction and (5) innovative forms of advertising.

Further information is available at www.fanq.com

Safety and quality in almost all areas of business and life: This is what TÜV Rheinland stands for. The company has been active for more than 150 years and is one of the world's leading testing service providers. TÜV Rheinland has more than 20,000 employees in over 50 countries and generates an annual turnover of around 2.3 billion euros.  

TÜV Rheinland's highly qualified experts test technical systems and products around the globe, support innovations in technology and business, train people in numerous professions and certify management systems in accordance with international standards. The independent experts thus ensure trust along global flows of goods and value chains. TÜV Rheinland has been a member of the United Nations Global Compact for more sustainability and against corruption since 2006.  

Website: www.tuv.com  

If you have any editorial queries about the survey results, please contact us.

Contact FanQ: 
joachim.lammert@fanq.com 
+49 (0) 163 529 3000 
Kilian Weber/Joachim Lammert 
Managing Director 

Press office TÜV Rheinland 
Phone: +49 2 21/8 06-21 48 
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