In the past season FanQ, Sponsorship plan and the easyCredit BBL jointly established an innovative digital marketing format: the MVP election of the month. With the help of the FanQ voting tool, fans were able to actively participate in deciding which player had put in an outstanding performance - and at the same time the format offered a first-class platform for sponsor integration. The strong response from fans and impressive reach figures have shown how valuable this format is for the BBL and its partners.

The BBL was looking for new, digital marketing opportunities for its sponsors, which at the same time would Making the fan experience more interactive. Instead of classic advertising formats, a solution should be found that directly involves fans and sponsors. Visibly integrated into the fan experience.

Together with Sponsorplan, a concept was developed that integrates sponsors and fans alike:

✔ 360° communication - The MVP election was organised via the Channels of DYN, the easyCredit BBL, the clubs, social media and in the arenas advertised.

✔ Digital & in-arena activation - QR codes in the halls led fans directly to the poll, allowing them to experience the sponsorship directly.

✔ Integration of the main sponsor easyCredit - Through branding on all channels, easyCredit was present at every vote.

✔ Maximum reach through media partners - The results were disseminated at the end of each month via various media in order to further increase engagement.

The MVP election generated strong figures and demonstrated the potential of this digital sponsorship format:

📌 175,000+ Votes - A clear sign of the fans' enthusiasm.

📌 3,000,000+ advertorial reach - High visibility for sponsors through editorial placements.

📌 400,000+ social media impressions - Strong digital reach.

📌 600,000+ in-arena visibility - Brand presence directly in the venues.

After a successful first season with the MVP vote, the format will also be implemented in the current season. FanQ, Sponsorplan and the easyCredit BBL continue their successful cooperationto further improve the fan experience and offer sponsors innovative placement opportunities. The proven concept remains the same - with targeted optimisations to reach even more fans and offer sponsors an even more effective platform.

Please contact us if you have any questions.

Contact FanQ: 
joachim.lammert@fanq.com 
+49 (0) 163 529 3000 
Kilian Weber/Joachim Lammert 
Managing Director