Research
How satisfied are the fans with your media offering? What is the best way to present your sponsors in a fan-friendly way? What requirements do fans have of your products? As a player in the football sector, you need solid information on many topics in order to make the best possible decisions and increase the attractiveness of your offers.
Today's fans want to get involved and participate in the development of football. By offering fan feedback and fan engagement, you can realise significant potential. At the same time, you need to fulfil all the requirements and opportunities of professional CRM. FanQ supports you in these areas. Surveys for fan research provide you with important input for realising your fan-related and sales-relevant potential.
FanQ offers you targeted surveys of your fans as well as detailed data analyses and studies. We deliver exactly the fan insights you need quickly and reliably.
YOUR advantages
- Fan feedback
Fan-related surveys and detailed studies with all relevant socio-demographic and behavioural variables for productive breakdowns to effectively process your fan feedback. - High flexibility
The permanent availability of our panel allows us to react quickly, take benchmark data into account, conduct short-term follow-up surveys and much more. - Brand fit and image transfer
Thanks to our fan-centred approach and activities as a social business, we transfer positive image effects as early as the survey stage. - Full-service offer and support
FanQ provides support and helps you to optimise the benefits of our research. All questions are coordinated exclusively with you in line with the interests of the fans and the partners involved. A dedicated contact person takes care of your concerns 24/7.
YOUR advantages
- Native environment
Unlike traditional online panels, our users are active in the native football fan environment on the web & app. Important characteristics of the participants are a direct connection to football, strong involvement and intrinsic motivation, which enables us to guarantee high data quality. - High flexibility
Thanks to the universal accessibility of our football community, we can offer a wide range of flexible options. For example, we can spontaneously deepen empirical-centre aspects, compare benchmark data for target groups and conduct short-term follow-up surveys. - Extensive participant data
FanQ offers an exceptional depth of relevant characteristics through the ongoing native use of the voting platform. In addition to socio-demographic characteristics, this includes behavioural football-specific information (favourite club, stadium visits, TV consumption, etc.). - Speed
We are able to respond quickly to enquiries. The FanQ football community is always active and easily accessible. This makes it possible to collect data even at short notice. And with our own dynamic team, we at FanQ guarantee a compact implementation of the survey & evaluation of the results.
What FanQ basically offers
- Reliable survey management
Conception & design of the survey. Coordination and ongoing monitoring of the surveys. - Methodological expertise and fan proximity
Perfect combination of know-how and target group orientation by method experts with many years of experience, sports expertise and fan proximity. - Analysis expertise
Use of proven instruments of empirical social research, summarising the results in the form of a detailed study with a management summary.
"FanQ helped us to gain important insights into the design and impact analysis of our sports marketing. We were able to deepen specific findings in a short-term follow-up survey. FanQ is super flexible and highly recommended."
Sebastian Carlin, Team Leader Sports Marketing Hyundai Sports Deutschland GmbH
Example study
In the FanQ study "Merchandise in football", over 2,000 football fans voted on how they view the merchandise of their favourite clubs. How important are merchandise items from their favourite club to fans? How much merchandise do fans buy season after season? How satisfied are they currently in terms of quality, design, selection and value for money? And where are the fan articles actually used? In addition to these questions, the focus is also on sustainable production methods and digital offerings. These are often described as forward-looking, but have so far only found favour with a small proportion of fans. Only 13.6% of our respondents have already purchased options such as special digital jerseys, trading cards, fan tokens, etc.
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